FPT receives Brand Influencer Award at Brandlaureate International 2018-2019

FPT Education (FPT Edu) and FPT University are the only two educational units in Vietnam to receive the Brand Influencer Award 2018-2019 by the Asia Pacific Brands Foundation for education and training.

Ms. Pham Thi Khanh Ly – Director of FPT Primary & Secondary School & representative of FPT Education received the Brand Influencer Award 2018-2019 for an educational organization.

The influential brand award in the field of education was reviewed by the Asia Pacific Brands Foundation based on the criteria and scale of influence including the criteria of popularity, level of prestige, quality of training, as well as the positive impact on the education sector of the brand.

Previously, in November 2018, at the Brandlaureate International Awards 2018 in Vietnam, FPT Education has received “Excellence in Education” and “Best Brands in Education Tertiary” award by the Asia Pacific Brands Foundation. It is known that FPT Education is the first educational institution in Vietnam awarded by the Asia Pacific Brands Foundation at the Brandlaureate International Awards 2018.

After 10 years, FPT University – the first university in Vietnam established by an enterprise – has reached the next level to become FPT Education Group in 2016 with new strategy and vision to become network Education Group which targeted 150.000 students by 2025. The curricula with practical-oriented design have helped narrow the gap between education and industry demand.

Mr. Hoang Viet Ha – Director of international projects at FPT University & representative of FPT University received Brand Influencer Award 2018-2019 for the university categories.

Founded in 2005, the Asia Pacific Brand Foundation (APBF) is a non-profit organisation dedicated to developing brands in a myriad of business backdrops. Led by its Patron, H.E. Tun Dr. Mahathir Mohamad, Malaysia’s fourth Prime Minister together with a Board of Governors who are experienced captains of industries and brand icons.

Brands are catalysts of growth and organisations must realise the significance of brands and branding if they want to be successful and achieve market leadership position. Consumers must also be educated and informed of the qualities of good brands and best branding practices. This is where the APBF steps in to make a difference and assist brands to achieve their maximum potential.

With aspirations to encourage awareness of branding in Malaysia and across the world, the APBF takes an active role in identifying and nurturing outstanding Malaysian brands to an international platform. The foundation continually goes on the mission to educate and communicate the value of branding, with the concept that brand culture combined with good practices will give Malaysia the edge amongst the world’s advanced nations.